Trend check

Looking around and observing the trends, it is not much of a hard job to catch the recent fads waving through Dhaka city.
Lounges: With the advent of the auspicious lounge culture in Dhaka, we now see many a teen spending away their leisure time sitting with friends on a comfy couch, sipping away fancy drinks or smoking a sheesha. Unlike the actual definition of lounge culture, where lounges are meant to provide an appropriate ambiance to sip a cup of coffee while working on the laptop, the lounge scenario in Bangladesh seems to be rather dominated by the youth. The reason might be the absence of a night life in Dhaka or probable places like quality parks to hangout in. But whatever the reason might be, lounges are the places to be in right now.
High-tech luxury: It seems as if almost every other kid has an XBOX 360 or PS3 at home now, and if not then they are wrangling with parents to buy them one. All of a sudden, people are all for showing off expensive LCD TVs mounted on their walls, or buying the latest Apple creations. Laptops can no more be called gadgets for the corporate, as now even a 9th grader gets one for scoring all As in his final exams.
Flat footwear: Heels are evergreen, but right now, flats are totally in. The latest collections of international brands like Gucci and Louise Vuitton are boasting their collections of flat shoes. And the best thing about flats is that they are extremely comfortable to wear and give you a reason to walk that extra mile and burn some calories. With numerous designs to choose from, flats are definitely all the rage.

Style factor

In striving to strike a balance between comfort and glamour the occasion, we recommend celebratory colours such as emerald green, blood red and deep purple. Opt for cotton kurtis in simple but trendy block prints and draw elegance to your ensemble by adding thick zari borders. Replacing shalwars by bright leggings will result in the double-edged benefit of chic and comfort. Because there is the risk that you might have to be on your toes for extended periods, pamper your feet in traditional flats, but forget not the availability of embellished sandals that will complement the rest of your attire.

To strike a comfortable note in fashion, you might want to try some simple cotton kameezes that are not too flashy but still make you look as beautiful as you are. Something that's decent, elegant and yet comfortable enough for you to move around in when handling all the meaty madness.

You don't have to highly accessorise either, but make sure you have your hair tied up nicely and you look presentable enough.Of course, later when all the hard work is over, you can always put on your new clothes and shoes, look dazzling and walk out the door like it's a new day! But if you're too tired, there's always tomorrow.

Wardrobe and jewellery: Maheen Khan
Makeup and hair style: Farzana Shakil

urban truth

Have you noticed how the style sense among young girls has gradually changed in recent decades? How these girls are not stuck to the sari, shalwar kameez concept anymore? For our mothers it was saris after marriage, our great aunts it was sari since adolescence, for us shalwar kameez sets maybe forever. But recently, our girls and many among us, we are most comfortable in casual, smart western wear.
We are not talking about fashion, mind you, but about the very basic style factor that appeals to each individual or even each generation and that is where the change has come.
Youngsters these days take traditional garbs like shalwar kameez to be just another ethnic attire which they wear only on occasions like weddings or milads -- or maybe if they want to, for pohela boishak and such. And saris have just vanished from their wardrobes. Saris are worn only rarely and voluntarily. There are no problems in these bold changes; in fact it is the time for change and they should be able to define it the way they want to.
If the sixties were about doe-eyed girls in bouffants, the seventies about psychedelic prints and Zeenat Aman's Hare Krishna Hare Ram, the eighties about Farah Fawcett's hairstyle or Olivia Newton John's Grease, then this decade is certainly about skinny jeans and leggings topped off with a shirt like Anne Hathaway in Devil Wears Prada.
Young girls in Dhaka now hardly get out of their jeans; for university classes or coaching centres, for a friend's birthday or days out, they are all into the corporate chic or the casual, smart westernised look. There are many reasons for this paradigm shift, but one certain reason is that they want to follow the inclusive fashion. Tops and jeans paired with a pair of converse with a scarf tossed over, and these girls are set to face the world and they carry it off very confidently. Our girls have rightly adopted this global trend as their own style.
Of course the other reason is that they get good clothes in Dhaka now because of the booming garments industry. However, there is more to the garment retail sector than the industry's rejects. We now have our own brands of western wear to boast about, for one thing, and most importantly these are not garments' surplus.
One such brand is Urban Truth, a venture of Pride Group. The store is a young girl's dream-come-true; not only does the place ooze a chic ambience but their collection mirrors the mindset of the urban generation as well. Knitted body hugging tops, viscose tops elegantly done in discharge printing, jackets that are great for layering, smart sandals and shoes, trendy jewellery, hip bags and not so flashy scarves; this store showcases everything a young girl needs. Reasonably priced, their collection changes according to seasonal demands.
Professor Momen, Director Pride Group, which owns brands like Pride, Moda and Urban Truth says, “Dhaka University is the cultural hub of the city, the students have always played an iconic role in determining the country's political, cultural and even fashion scene. Today in my class I see girls in skirts and trousers which were not seen before. This mere fact defines the change in their style sense.
“In the 60s we were just textile manufacturers, during the 90s we launched Pride as a brand and now we have diversified even more and targeted different sectors. Urban Truth associates itself with current culture. Its user-friendly line speaks of international trends. We are working for many well-reputed brands like Zara and our concept sparked from that experience,” Momen explains and talks about taking the brand to regional heights.
Urban Truth in Banani Road 11 signifies youth and celebrates their time, while their other brand Moda, housed in the same space is, as Momen explains, “A rich woman's boudoir or wardrobe”, while Pride Group's first venture Pride, spoke of Bangaliana.
“Our first venture Pride was very successful but it got trapped in the zeal of others replicating us and we suffered an image crisis. To get out of that stigma we needed an image change and Moda came into being,” Momen informs.
Elegantly designed, the store carries saris in local materials, like muslin, jacquard Tangails, Mirpur Benarasi but they are all solely designed by Moda's own group of highly qualified designers with degrees from the Fine Arts Institute. Prices at Moda are extremely reasonable compared to the quality and standard of their line. Moda also carries chiffons and georgettes imported from China.
“Local brands should have a strong footing as soon as we become a middle income country to keep international brands from dominating the markets. This is an emerging economy and local brands should be promoted or they will be taken over and internationalised,” Momen rightly warns.
We have come a long way. There was a time when second hand clothes were all we had and from that stage, we have earned the rank of one of the leading garments exporters in the world. Now the need of the hour is to create our own brands and promote them.

Rihanna’s Style Evolution

 

She's fierce, she's fabulous and she's one of the fashion pack's current favourite darlings - but it hasn't always been that way. From cropped tops to that famous cropped 'do: we chart the good girl gone bad's style highs and low.

Believe it or not, Rihanna was only seventeen when this snap was taken. Signed up to Def Jam recordings by Jay-Z in 2004, it was only a year later she released chart-busting album Music of the Sun – and burst onto the international fame stage.

Face Beaut Tips

Face Beauty Tips, Complete the look by dabbing just a touch of bronzer to your forehead, nose and chin for a natural look.
Laying a good foundation for your foundation
Regardless what kind of foundation you use; good skin care can shine through any make up. To make your make up last all day, be sure you are applying your foundation on a relatively oil free surface. Make sure your face is clean and wipe it down with astringent before beginning your makeup routine. Astringent not only takes care of the surface oil, but it also dissolves oil in the pores, making them appear smaller. Also it helps the foundation adhere better to your skin so that it’s not melting off your face halfway through your day.
Never, never sleep in your make up. Sleeping in your make up can clog up your pores, making them larger. At the end of the day wash your face thoroughly with an exfoliating scrub. If you do not regularly exfoliate your face dead skins cells can pile up on the surface of your skin, making it appear ashen and making you look older.
Blemishes
We’ve all gotten them at some point. That dreaded zit or that horrible cold sore. Use make up as a tool to misdirect the eye where you want it to go. For example if you have got a monster zit on your forehead, go ahead and cover it up with some concealer but then go for a bolder lip color or some sparkly lip gloss (I know I just told you to keep you lipstick natural but when a zit is involved I can make an exception).
Or if you’re sporting a cold sore do not try to cover it up with lipstick, you will only draw more attention to it. Instead go with a muted lip color and go a little more dramatic on your eyes, or even throw on some dazzling earrings.
When faced with a blemish or flaw of any kind, deal with it the diva way. Decide where you want people to look and play that up instead.

Closed has you covered

If Closed could have their way with you, they'd have you wearing denim everyday. Their Spring 2011 collection is focused securely on upcoming trends, with pieces ranging from bell bottoms and capri cuts to the ever popular skinny jean. We wouldn't possibly recommend you wear jeans daily but slipping in a few pieces from the new Closed collection couldn't hurt.

Gorgeous Party Hair Styles

Padma Lakshmi It seems especially fitting that Padma Lakshmi, a world-renowned foodie, cooks up her own fragrances. "I started with essential oils a decade ago," she says. Juggling hats as an actress, author, jewelry designer host of Bravo's Top Chef, and now mother, Lakshmi keeps her closet stocked with versatile pieces from Lanvin, Alberta Ferretti, Stella McCartney, and Antonio Berardi. The finishing touches? Jewelry from her namesake collection and fragrance. "Neroli is my favorite, and I mix it with geranium, rose, and a little myrrh," she says. As with the endless variety of cuisines she samples, Lakshmi varies her fragrance. "I like spicy florals that are dark and mysterious, and I love musk, especially in winter. But in summer I wear Nina Ricci's L'Air du Temps."

Men's 2011 Hair Trends: Styles, Cuts, Colors

All fashion trends are cyclical, and in recent years have gradually modernised the looks of the 20th Century and planted them firmly in the 21st. Such a modernisation of past styles is especially true of men's hair trends in 2011: it's out with the new, and in with the old. Or at least an old hair style with a new twist.

2011 sees men's hair styles fall into two distinct categories: school boy and rocker. But while the rocker look is certainly a 20th Century creation, the resulting hair style finds its roots (if you'll pardon the pun) distinctly in 19th Century Britain. And so it is in 2010; while the odd 2010 runway collection featured something akin to a grunge revival, the majority of us will live out 2010 with a refined, classically inspired hair cut

Specs as an accessory for 2011

Specs as an accessory

I understand spectacles as an accessory, and I know such an accessory works perfectly with Jess Hart's street-cool demeanour - I'm just not sure if these are the right specs for Jess's face shape nor for this season. Her biker boots, however, are bang on trend.

Jess was snapped during London fashion week by altamira.

Related street fashion

Poppy Delevigne: boots back out

Street Style for 2011

Street Style

 It's often the case that when you're looking for something you can't find it. And so it is right now. You see, somewhere amongst the collection of street style pictures I've amassed over the years, I have a picture of a chap with a cigarette in hand and a skeleton key on his lapel. It would seem like the perfect piece of inspiration to sit alongside this other 'key' take on the men's brooch accessory trend. But it's not to be, and this sole take will have to do.

2011 new fashion trends online....

   

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New  Era  of  NaiL  Art  Trends.....

Nail art, the practice of painting decorative designs on your fingernails, is a fun way to brighten up your everyday look or accessorize a special occasion outfit. There are a variety of nail art designs available, ranging from subtle and understated to funky and outrageous. For example, you could choose to paint flowers on your nails for a date or spell out the name of your favorite athletic team on the day of the big game. While the more intricate designs are best left to a professional, it’s possible to create simple nail art at home.