New addition to Flora by Gucci

Flora Eau de Parfum is sophisticated and warmer

The new Flora by Gucci Eau de Parfum, which follows the debut of the Flora by Gucci Eau de Toilette, is the latest product developed for the growing Flora fragrance world.

The new EDP possesses the youthful and optimistic spirit of the EDT but in a deeper, more concentrated scent. The result is a sophisticated, warmer version of Flora that
makes it ideal as an evening fragrance.

Gucci Creative Director Frida Giannini relied upon the same base of rose and osmanthus flower balanced by sandalwood and patchouli for the scent’s structure. However, the notes are now stronger and more sultry in the Eau de Parfum version.

For the EDP, Giannini has created a new white on black Flora pattern for the package interior, which gives a twist to the original and creates a new, richer look.

The new Eau de Parfum will be complemented by a special collection of luxury gifts that will launch in exclusive doors. The new products include a white scented candle decorated with the black Flora pattern, a luxury purse spray as well as a solid fragrance that is packaged in a sophisticated gold metal compact.