Tuesday, November 30, 2010

L’Oreal Paris Extra-Volume Collagene Mascara

Instant volume for both inside and outside of lashes

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Containing hydra-collagene, Extra Volume Collagene by L’Oreal Paris is the first mass market mascara to bring collagene technology to your eyelashes.

Collagene has a long history of use in cosmetic products. Valued for its ability to enhance youthful beauty, collagen has long been used to add volume to lips and to replenish the skin by plumping out wrinkles and facial lines.

Now, L’Oreal Paris has used its skincare expertise in collagen and harnessed its volumising properties to create a mascara that gives instant volume to both the inside and outside of lashes.

Extra-Volume Collagene plumps up lashes on the inside through its Hydra-Collagene Complex. Observed under an optic microscope, the diameter of a lash soaked for 30 seconds in this Hydra-Collagene Complex swells, demonstrating that the lash is instantly thickened.

Volume on the outside is generated through a patented association of innovative structuring and smoothing waxes that allow for sublime, imposing lashes right to the very tip. On top of this, these waxes also give a smooth and even application.

The patented, “Extra-Volume” brush is twice the size of classic mascara brushes.

Actress Eva Longorian said after using Extra-Volume Collagene her lashes felt ‘thicker and sexier.’

Extra-Volume Collagene Mascara is available in three colours: black, brown and blue, with the retail price of Dh80

Ophthalmologists tested and allergy tested, Extra-Volume Collagene Mascara is suitable for use on sensitive eyes and by contact lens wearers.

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