Photo: Dressy Dale
After bringing us twelve years of high-end fashion, Dressy Dale is looking to expand its doors with a new outlet in Gulshan. This swanky 4000 sq ft boutique will open its doors to the public on November 20. Why is this news particularly exciting at this time of the year? Because, along with the new store, Dressy Dale will be launching its brand new bridal fashion line, to cater to every bride and groom's clothing needs for their special events.
Design coordinator Maya Rahman explained the reason behind this new direction. "You see most people heading to India or Bangkok to shop for the wedding trousseau and the clothes. We wanted to give our clients the option of something that combined local flavours with international quality. Dressy Dale's first Bridal collection for Winter 2009 consists of saris and lahengas in georgette, muslin and net, with heavy patchwork, appliqués, ribbon-work, and zardosi. This season, the wedding clothes have a strong floral theme, with an abundance of flower and petal motifs over fields of white, gold, tan, and the traditional red. Matching bags, shoes, and headdresses are also on offer. The holud apparel also include silk, organza and kota as their base fabric, in bright shades of yellow, marigold, green, and red. These come with matching botuas, shoes, and holud ornaments. The women's line also has a limited collection of jamdani in tri-colored zari, but otherwise unembellished. There is also a men's line, featuring panjabi, complete with uttorios, waistcoats and other accessories. While the collection has a distinct look of its own, the new outlet will allow for clients to ask for variations on a design, and even provide custom-made children's outfits on demand.
The clothes, bags and shoe uppers are all locally made, although some of the materials are imported. They do not come cheap, with price tags ranging between Tk 60,000 to Tk 1.5 lakhs. In addition to the Bridal collection, there will be the regular collection of saris, shalwar sets, and panjabis for party wear and special occasions. With Eid around the corner, colours like burgundy, red, and peacock blue are running strong. The new outlet will also be showcasing Dressy Dale's new home furnishing section, which has on offer bedcovers, pillowcases, cushion covers, and bed runners with bright art déco motifs, bright colours and intricate appliqué work.
With so many offerings right ahead of the party month, Dressy Dale's new venture should be worth looking forward to, so keep your peepers peeled for more updates!
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